MESON'S

— Booth design

The black and white colors were the leitmotiv of the booth, generating a strong visual impact also thanks to the presence of lettering and light panels. All the styling objects were declined in multiple pieces: suspended lamps realized with white plates, pots and pans placed above the kitchens counters and in the storages together with plates and bottles; all the objects were dyed in white to underline the installation nature of the project, with the exclusion of some red and yellow color-blocks. The letterings on the walls evoked the acts linked to the food world and the act of eating.

Booth design, concept and art direction
Milano Design Week, EuroCucina 2010

Photography Tommaso Sartori