V-ZUG

— Studio

Overlooking Piazza San Marco in Brera, the new V-ZUG Studio Milan is the brand’s first flagship store in Italy. Designed by Elisa Ossino, the Studio invites visitors to discover a skillful fusion of innovative technology and natural materials.

The concept of the entire project, starts from a reflection on the paradigm shifts taking place within a society that perceives itself on the threshold of an epochal revolution, in which technological evolution that seems on the verge of being able to disregard the contribution of man, determines in contrast the desire to embrace a humanistic design and to reconnect with the naturalness of matter.